Skagit Valley College

Catalog Course Search Details

 Course Title:   Fundamentals of Marketing


 Department:    BUS

 Course #:    240

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    520101

 EPC:    n/a

 REV:    2018

 Course Description  

Introduction to the marketing of goods and services in a free enterprise system and the role of marketing in society. Topics include the marketing environment, marketing functions in manufacturing, retailing and service industries, market analysis including buyer behavior and market segmentation, marketing mix policies, advertising, pricing and public and legal policies that impact marketing. This course provides a valuable background both for students intending to transfer to 4 year business programs and for business owners wishing to improve their knowledge of marketing practices



Additional Course Details

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0

Intent: Distribution Requirement(s) Status:  

Academic Elective  

Equivalencies At Other Institutions

Other Institution Equivalencies Table
Institution Course # Remarks

Learning Outcomes

After completing this course, the student will be able to:

  1. To understand marketing's role in a free enterprise economic system.
  2. To understand the marketing functions in manufacturing, wholesaling, retailing, and service industries.
  3. To identify the controllable and uncontrollable factors affecting the marketing environment.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

1. Information Literacy

Definition: Recognizing when information is needed and have the ability to locate, evaluate, and use effectively the needed information.

Outcomes: Students will be able to . . .
1.1 Determine the extent of information needed.
1.2 Access the needed information effectively, efficiently, ethically, and legally.
1.3 Evaluate information and its sources critically.

2. Critical Thinking

Definition: The ability to think critically about the nature of knowledge within a discipline and about the ways in which that knowledge is constructed and validated and to be sensitive to the ways these processes often vary among disciplines.

Outcomes: Students will be able to . . .
2.3 Identify, interpret, and evaluate pertinent data and previous experience to reach conclusions.

3. Communication

Definition: Understanding and producing effective written, spoken, visual, and non-verbal communication.

Outcomes: Students will be able to . . .
3.4 Produce academic and/or professional writing and integrate it into written and spoken projects.

Course Contents

  1. Historical background of the field of marketing
  2. Producat development
  3. Pricing
  4. Wholesaling
  5. Retailing
  6. Promotion/Advertising
  7. Mass merchandising
  8. International marketing strategies
  9. Careers in marketing